As my business grows, I have come to understand that reaching clients through email is essential. August of 2015, I took a MailChimp course through the London chapter of Women in Business. It was a great course, and taught me all I needed to know to get started.
And then I tried.
And was blocked.
I was blocked for a number of reasons. One was CASL (Canadian Anti-Spam Legislature). Breaching this law could result in fines of a million dollars. As I tried to work on my newsletter, MailChimp actually shut down my account three times for violating it in one way or another. There were tears. I realized that, despite the cheeky culture of MailChimp, I really don’t like it. I was reminded that I have this blog, with hundreds of people who have signed up of their own volition. I like WordPress. I am comfortable with WordPress. When I was blogging regularly, I would get about 10 000-15 000 hits a year! Now, I only blog maybe once a month, so this may be the perfect platform to use. I would like to increase my blogging back to once a week, but still, this is a good foundation for the monthly newsletter.
So I know the where, but not the what. I have writer’s block. What would potential clients actually want to read about monthly? I wrote a short newsletter for May, but it was all about Bealtinne, and nothing about tarot. When my business is tarot, shouldn’t I write about that? I put out a Facebook post (yes, I am trying Facebook again) asking what my friends would like to read about, and it turns out that Magick 101 stuff is foremost on their list. I’m afraid of bugging people. Do people actually want to hear from me? It turns out- YES! many in fact love and miss my writing.
A lot of my issues with the newsletter are about confidence. Being a tarot reader, I am often expected to know everything, and be perfect (or at least that is my perception of what’s expected). I’m very good at what I do. I help a lot of people improve their lives through the insights I provide. But I’m still human.
The newsletter, to me right now, is the last step in fully “going pro”. I worry about success and failure. If I never succeed, if I stay stagnant, then I can never fail, right? But the truth is, success and failure are not one time things. Yes, I will have set backs. Yes, there will be ups and downs, slow times and busy times, but the trick is to keep moving forward. I’m not exactly the type of person that someone would call a quitter. So many women suffer from Impostor Syndrome, the feeling that we are not good enough, not authentic enough, to be professionals at our passions. This is an issue that I am working on.
I woke up this morning to a video from an old friend whom I recently reconnected with. The video was about the uncomfortability and pain that is inevitable with success. This is also the woman who said to me when I was 16 “It’s okay to be afraid, but feel the fear and do it anyway”. Those words stuck with me. I am going to have to just do it.
So today, I will complete the May newsletter, and set a publication date for April 30th. It will be imperfect, but done is better than perfect.
Here’s the video that I was gifted. May it bring you the same inspiration it brought me: